DraughtLab Unveils Innovative Staff Training Platform

DraughtLab’s team of sensory and education experts are excited to announce the release of their third platform, DraughtLab Learning. Based on feedback from taprooms and years of brewing and teaching experience, this platform equips customer-facing staff with the knowledge needed to sell their products effectively.

DraughtLab Learning was developed in response to frequent training requests from breweries facing common challenges. “Time is tight, and things are always changing, so we built a solution that fits this reality,” said Lindsay Barr, Chief Science Officer. Self-paced lessons allow users to learn independently, eliminating the need for an administrator or instructor.

What sets DraughtLab Learning apart is its focus on your company’s unique products. "Even highly knowledgeable staff need to familiarize themselves with your brands," explained Barr. "By focusing training on your products, staff quickly get confident communicating with customers.”

A unique feature of DraughtLab Learning is its interactive, game-like approach. "We wanted participants to learn without feeling like they were being taught,” said Matt Conyer, CEO. “Staff are more likely to engage with training when it’s fun, so this was a core focus of our design and testing.”

The platform also includes tools to track staff progress and gain insights into how products are perceived. This provides the benefits of a flavor training program without a big investment.

DraughtLab Learning is currently available for breweries and will soon expand to serve the spirits and wine industries. Custom solutions are also available for businesses in other sectors or those with specific training needs.

For more information about the platform and for access to a free lesson, connect through learning.draughtlab.com or learning@draughtlab.com.

DraughtLab specializes in helping food and beverage companies understand and measure flavor. By building tasting programs and providing the necessary tools and training, DraughtLab empowers businesses to enhance product knowledge and improve sales and customer engagement.