The Typical Taproom Menu in 2025

Serving food in your taproom can be a huge boost to revenue since it encourages longer stays, increases average spend, and appeals to a wider range of potential customers. So, what does a typical taproom food menu look like in 2025? We analyzed the menus of 100 top-rated taprooms across the US (No AI here, we went to every website) to see what they’re offering.

• In-House Menus: Just over half of the taprooms we looked at had in-house menus (does not include rotating food-trucks, third party restaurants, or taprooms offering no food).
• Kids Menus: Of the breweries that offer food, only 35% included a separate Kids Menu (not just kid-friendly items). If you allow children in your space, it might be worth considering kid-specific options to clearly signal to parents they are welcome.
• Health-conscience Options: Salads were the most common item found on taproom menus in our study, and maybe it shouldn’t be a surprise. Simple to prepare, high margin, and a nice alternative to heavier options make them an easy addition.
• Pizza vs. Burgers: We expected pizza and burgers to be the most common entrée items but were surprised to find that wasn’t the case (only 56% compared to 83%). We also expected a larger pricing disparity, but the average price only differed by $1.31 in our study.
• Shareable Plates: We counted shared plates as everything from loaded fries to intricate charcuterie and cheese plates. They make a ton of sense in a taproom setting and allow for menu flexibility as demonstrated by the wide range of prices.

DraughtLab specializes in helping food and beverage companies understand and measure flavor. By building tasting programs and providing the necessary tools and training, DraughtLab empowers businesses to enhance product knowledge and improve sales and customer engagement.